There’s a reason why video marketing is one of the best forms of marketing in terms of ROI brand awareness.
Reach out if you’re interested in learning more and would like to start your campaign.
Here is a list of 20 video marketing statistics from businesses and recent studies:
Marketers land 66% more qualified leads through video marketing.
95% say video marketing has helped them increase brand awareness.
91% say video marketing has helped them increase internet traffic.
90% say video marketing has helped them generate leads.
87% say video marketing has helped them increase sales.
87% say video marketing has increased dwell time on their website.
53% say video marketing has helped them reduce support queries.
92% say video gives them a good return on their investment – another all-time high.
Video content has been said to have the best ROI by 51% of marketers among all the forms of content.
As per a study by Vidyard, marketers achieved a 34% higher conversion rate by including video content in their marketing campaigns.
Due to explainer videos, 43% of the marketers say that customer support calls have decreased.
The organic traffic can be increased by 157% with the help of video content.
Video marketing is used by 71% of B2B marketers.
Emails that contain video content in them get 96% higher click-through rates than emails with no video content.
The email subject line with the word “video” has a 19% more open rate than other subject lines.
Emails with video content are preferred by 54% of the subscribers.
The most common types of videos created by businesses are explainer videos.
Adding video content on full-page ads can increase engagement by 22%.
Businesses that use video content on webpage increase their chances by 53 times to appear on the first page of Google search.
Explainer videos were watched by 96% of the customers to understand the product better.
These statistics highlight the significant impact and growing importance of videography and video content as it effectively engages audiences, conveying information quickly and memorably, leading to higher retention rates and increased conversions.
Happy to chat more.
Dom