How to Avoid Looking Awkward on Camera: The Secret to Authentic Interviews

Last week I worked on a project where the Producer wanted to conduct an interview with the IT Director at a University. They really wanted to establish a connection between the Interviewee and the audience so it was decided that she would look directly into the lens when interviewed. With something that is scripted, no problem, all you need is a teleprompter, but what if there isn’t a script, what if someone is asking questions instead?

The problem is while the subject needs to be looking directly into the camera, the Producer is asking questions off camera, and this tends to create some awkwardness. Not to mention, the added pressure of having to stare right into the camera.

There is a solution that is extremely helpful for the subject! And it is now in my arsenal.

EyeDirect is a simple yet incredibly effective device that allows filmmakers to maintain direct eye contact with their subjects while still capturing their image through the lens. It consists of a mirror system that sits in front of the camera lens, allowing the interviewer to see the face of the interviewee reflected in the mirror, while still looking directly into the camera. This creates a sense of intimacy and connection that is often missing from traditional interview setups.

One of the key benefits of EyeDirect is its ability to make interviewees feel more comfortable and relaxed during filming. By allowing them to make direct eye contact with the interviewer, EyeDirect helps to create a more natural and engaging interview experience. This often leads to more authentic and emotional responses, resulting in a more compelling final product.

-Dom