It’s easy to see why video dominates the internet and is the most powerful source in advertising. According to Cisco, video will account for 82% of online traffic. Let me repeat that, 82% of online traffic.

I’m sure your marketing team has also told you, but videos are increasing, substantially, on social media platforms every year. Not only that, but VIDEOS GET MORE ENGAGEMENT THAN PHOTOS! So why, if you aren’t already, using video to help sell your listing and build your brand?

2020 has been a seller’s market (who saw that coming?) and it will most likely see continued competition for buyers in 2021. For most, selling a house hasn’t been too difficult - but creating a video for your listing isn’t all about just selling the home. Arguably more important than that, it’s about marketing your brand, yourself as an agent, what you offer to the seller that others don’t. This is what helps in scoring the next big listing.

Most of you know this. If there’s one industry and group of people who keep up on marketing trends, it’s realtors. I’m just here to remind you that property videos aren’t just an investment in helping to sell your listing; It’s an investment in boosting your brand, worth, and social media engagement.

Rubino Media